The Company

Wolfi’s Bike Shop in the UAE derives its name from Wolfgang Hohmann, better known as Wolfi. Wolfi and his passion for cycling have taken him from Wolfis Bike Shop Germany which consisted mainly of mountain-biking, through to Dubai and the fast-paced Friday Ride. His drive to grow cycling in all its forms is paralleled by the city he has chosen to call home in the Middle East.

Dubai is one of the most progressive and growing of the emirates in the UAE (United Arab Emirates), and Wolfi’s Bike Shop is keeping pace with the burgeoning cycling community. Located on the renowned Sheikh Zayed Road, and with a showroom space of 3500 square feet, here is where you will find Everything for Bikes!

The Dubai shop was established in 2002, though the company has been in the bike business since 1989. In the Dubai Showroom there are 40 dedicated enthusiasts waiting to help you.

The first Wolfi’s Bike Shop is located in Heitersheim, close to Freiburg in Breisgau in the beautiful Black Forest area of Southwest Germany. This is one of the sunniest and nicest areas for cycling as France, Switzerland and Germany intersect here. Wolfi’s Bike Shop Heitersheim Germany has a strong team of 9 dedicated staff and is managed by Detlef Hoelig (who lives and breathes cycling) in the same spirit as everyone at WBS Dubai. Wolfi oversees the Heitersheim shop remotely but Dubai is his passion and here is where you’ll find him.


A letter from Wolfi

We are the “Middle East's Cycling Candy Store” and we strongly believe in the brands and products we have carefully chosen to carry. We calculated the total cycling experience available through our staff here, and came up with the astonishing result that between all of us, there is over 150 years worth of cycling knowledge available to you. This makes it easy for you. You don’t have to research, surf the net, or wade through old magazines – we have done it all for you! We’ve already said “No” to many suppliers of bikes and accessories; too unreliable, too heavy, badly designed, or second rate. What you will find here are some of the world’s leading cycling brands and products. Therefore we are an easy place to shop for great cycling gear.

Along with our great products and services, since 2002 we are actively involved in growing and supporting the cycling fraternity in the Middle East / GCC region. We recently established our Distribution company WBS Sport Equipment Trading in order to support other dealers around the region to grow cycling to new levels.

We are very proud to see how cycling in the Middle East Region has developed in this time and how thousands of people enjoy every day to ride their bikes on the amazing facilities like Al Qudra and Nad Al Sheba Cycling Track/Park as well as Yas Marina F1 Circuit, the Al Wathba Cycle Track or Dubai Autodrome.

Events like Dubai Tour and the Abu Dhabi Tour bring every year the best cyclist or the world to the UAE.

We do this mainly through our patronage of the Dubai Roadsters cycling club, which holds three regular weekly rides that attract upwards of 150 to 200 riders for each ride.

We are here to provide all the help and support that enthusiastic cyclists want and need. Whether you are competing on the road or in triathlons, bouncing on mountain trails, free-styling on your BMX, or cruising for fun with your family – Wolfi’s is the place.

Come in and take a look through our showroom. Have a coffee. Ask any of our knowledgeable staff about the rides, bikes, bits, or anything cycling.

We look forward to welcoming you the next time you visit us.